Hungry + Aurify: Together at Last.
Aurify Brands, a next generation hospitality group, has selected Hungry to be their Brand Agency of Record. The partnership will allow Aurify to offer each of its core brands a cohesive design team to further refine and expand their unique identities. Hungry will be in charge of all creative efforts for Aurify’s three main brands: The Little Beet: a vegetable inspired fast-casual concept with nine locations in the Northeast and launching in Miami Spring 2019; Fields Good Chicken: a roasted chicken eatery with chef-inspired bowls, salads, and sandwiches; and Melt Shop: a rapidly growing international franchise offering melted sandwiches, tater tots, and shakes.
“Partnering with Hungry over other, more traditional shops, gives us strong creative bench strength,” said Jason Anello, CMO of Aurify Brands, “but it’s their ability to immerse deep into our teams that is a unique and critical component to the relationship.” Hungry, the independent, Manhattan-based branding design firm, whose food and lifestyle clients span the U.S., continues to expand its team as it heads into its fifth year of operations.