A four generation, family-owned coffee company with a cult-like following in the Southeast. We revitalized the 100 year-old brand with a new corporate identity system that laid the foundation for updating all aspects of the brand; from overall communication strategy, consumer brand guidelines, digital presence, to photography and video content.
For the 2016 U.S Open, Hungry executed all social media content for the tournament and the weeks leading up to it. At the core was the Put Your Spin On It Challenge, where tennis pros performed tricks and challenged fans to replicate them on social media. We captured all the fun at USTA centers across the nation, and broadcasted live to social media during important moments of the Open.
With the fast-changing landscape of creative work, budgets are smaller and timelines are shorter. We partnered with United's digital agency – Wunderman – to produce turnkey video content with 48 to 72 hour turn-around times.
Top-notch pressed Cubanos in the heart of the Bishop Arts District in Dallas. We worked directly with the owner to develop a comprehensive identity system including the logo, menu design, packaging and exterior signage.
Community® for Business
Beyond the consumer side of Community, their coffee is brewed at restaurants, hotels, offices, and across the United States, and even as the official coffee of Southwest® airlines. We examined how the brand was positioned both internally and in the minds of their consumers, then developed a comprehensive communication strategy to elevate brand perception and reach new B2B categories.
With over four million monthly visits, Spoon U. is the "food resource for our generation." All content is user-generated, and is created, edited, and approved all on a single publishing platform created by its' founders, Sarah Adler and Mackenzie Barth. The startup, recently acquired by Food Network, approached Hungry to redesign the user experience of their robust internal platform supporting over 16,000 content creators.
To promote the launch of Community’s iced coffee K-Cups and expand the mindset of the traditional coffee drinker in the single-serve brew market, we created recipe content demonstrating innovative uses for the Keurig machine.
In The Works
We are excited to show off new projects and new clients soon. Stay tuned.